Our Certificate-with-Purchase incentive programs enable you to cut your costs by 50-75% over traditional gift-with-purchase programs. In effect, this allows you to leverage your marketing dollars by either offering gifts with value that is 2 -3x your actual cost or by reducing your costs substantially with the same coverage.

One substantial challenge faced by gift with purchase programs is the cost and effort to manage a high perceived value gift program – procurement, inventory, shipping and customer service. Consequently, most gift-with-purchase programs are relegated to trinket-with-purchase programs, or not pursued. Certificates resolve these problems because you only need to manage certificates – paper or electronic – not the actual product.

Another tough challenge faced by every incentive program is targeting the promotion to those customers that value it. The truth is many customers are not motivated by promotions. So how do you target the promotion to the right customers? Using certificates, instead of gifts, virtually solves this problem. In a certificate-with-purchase program, only customers that really care about the promotion take the effort to redeem the certificate for their gift. In other words, the incentive self-targets to those that value the offer.