Virtually every marketplace is flooded with cash-based incentives from discounts to rebates to first-one-free offers. The saturation of these offers across industries substantially diminishes their value in the eyes of most customers: they usually look right past them. Gift-with-Purchase incentive programs enable you to connect strong consumer emotions to your promotions. For example, note your own response to choosing between $100 off or a free iPod. Gifts are extremely powerful for 3 reasons, they create:

• stronger emotional responses than cash
  
• perception of value greater than actual cost
  
• lasting and tangible value associated with gift (versus cash)