Volume 1, Number 1
July 2007


Quick links
Special Promotional Offer
Company

Mpell Solutions
1330 Specialty Dr Suite B
Vista, CA 92081

For Sales Support:
760.727.9600 x225
sales@mpellsolutions.com

For Marketing Support:
760.727.9600 x225
marketing@mpellsolutions.com

For Redemption Support:
800.450.1575
support@mpellsolutions.com

 

  
 
In This Issue:
1. The Secret to Obtaining Qualified Leads
How much is a qualified lead worth to your business? If you’re like most businesses, qualified leads can cost $50 to $100 when you factor in all your advertising and marketing overhead.  A 1% increase in advertising response rates is often a 100% increase in leads.


How do you get a prospective customer to respond to your advertising?  Clearly you need a compelling advertisement that includes provocative creative design, you need to get the message to the right customers and the right time, and finally, you need to call your customers to action.  A strong call-to-action gives your prospective customer a reason to act now, not later.  Special limited time offers for picking up the phone or visiting a store or website.

So what is the secret?  The secret is tying a high perceived value incentive to a modest effort like completing an application, or signing up for a newsletter, or requesting a quote.  The critical point being that once you’ve captured a prospective customer’s information who’s responded to your advertising, you have a high likelihood of them becoming a customer immediately or at some point in the future, with continued targeted marketing.

2. This Month's Special Promotion
For July, we are offering a FREE Sirius Satellite Radio  
 
  • Perceived value of $100 and a cost of $5 per certificate on orders over 1000 certificates
  • This unique offer is redeemable via an 800 number rather than using a mail-in certificate
  • Any order over $5k eligible for a free ipod nano
  • Free 20 minute promotion consultation for all callers
CALL NOW TO LEARN MORE! 760-727-9600 x225
3. Real World Use of Promotions to Generate Leads
Our clients generate high value leads for as little as $5 using a promotion with a perceived value near $100. Here are some examples:
  • Automobile test drives
  • Insurance quotes
  • Facility/Store tour
  • Account application
  • Membership trial
  • Newsletter signup
  • Diagnostic analysis