Volume 2, Number 3
February 2008


Quick links
Special Promotional Offer
Company

Mpell Solutions
1330 Specialty Dr Suite B
Vista, CA 92081

For Sales Support:
760.727.9600 x225
sales@mpellsolutions.com

For Marketing Support:
760.727.9600 x225
marketing@mpellsolutions.com

For Redemption Support:
800.450.1575
support@mpellsolutions.com

 

  
 
In This Issue:
1. iPod’s for $15!
The iPod juggernaut (e.g., a massive inexorable force that seems to crush everything in its way) continues to roll.  Check out these facts:
  • iTune/iPod accounts for over 80% of the legal digital music download market with over 4 billion songs downloaded to date
  • iTune/iPod is the 3rd largest retailer of music behind Wal-Mart and Best Buy
  • iTune/iPod account for over 70% of the digital music player market
  • iTune/iPod growing over 100% per year
And that is why iPod’s continue to outperform any other similar priced incentive.

This week Apple announced a new iPod shuffle that is twice the capacity and 15% lower cost. Basically, the guts changed, the body is the same.  So for a very limited time, the discontinued models are selling for $49 at retail.  Using our certificate model, we are offering them for up to a 70% discount to the new (and temporary) pricing on the old shuffle.


2. This Week's Special
Until the end of February, we are offering the 1GB iPod shuffle for $15 with $19.95 shipping on orders over 1,000 certificates. 
    CONTACT US NOW TO LEARN MORE! info@mpellsolutions.com                                                                            760-727-9600 x225
     
    3. Spot Promotions
    A spot promotion campaign is high intensity and brief with a strong perceived value incentive intended to generate greater than typical awareness, traffic, and sales.
    • Grand Opening
    • Easter Specials
    • Early Registration
    • St. Patrick’s Day
    • April Fools Day
    • IRS Day
    • March Madness
    • First Day of Spring
    • Daylight Savings Time Special