Volume
2, Number 4
May 2008 Quick
links
Special
Promotional Offer   Company
Mpell Solutions For Sales Support: For Marketing Support: For Redemption Support:
|  In
This Issue:
Summer
travel is expected to rise 2.5 percent over last year with
83 percent of Americans planning at least one trip this season.
Twenty-eight percent plan to travel more than last year, studies
released by the Travel Industry Association and the Automobile
Association of America said.
To capitalize on this fact, one new automobile company is giving buyers free gasoline for the summer. Suzuki will give consumers who buy a new car a Visa debit card for free gas. "Suzuki recognizes the economic impact resulting from soaring gas prices and thought this promotion was a great way to entice eager car buyers," said Gary Akin, VP-sales of Suzuki's auto arm. There is a catch: Buyers must finance their new car. So Suzuki should be able to manage demand generated by the promotion because not everyone will qualify. And of course, the offer should generate more showroom traffic for Suzuki, which can still sell new vehicles to consumers who don't qualify. FREE
Gas: $25 Value/ $5 Certificate
FREE
Air Travel: $200 Value/ $75 Certificate
Remember
to ask about the FREE gift with your next
purchase.
We’ve
seen many lead generation promotions switch to gift with purchase
over the last 30 days. Many clients have picked higher
promotion eligibility levels in an attempt to get the customer
to spend more than historical averages. The following
table highlights several programs, across a variety of industries,
that are running this month.
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