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Volume
2, Number 6
July 2008 Quick
links
Special
Promotional Offer  Company
Mpell Solutions For Sales Support: For Marketing Support: For Redemption Support:
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This Issue:
In 2007, overall advertising spending by top-tier marketers was virtually flat. Two bright spots were internet and direct response advertising which increased by 15% and 20% respectively. Newspaper advertising was down 8.5%.
Given that advertising spending is down, marketers need to get even more value from their remaining investment. Dan Ariely, a professor at the Sloan School of Management at MIT, says that the word “free” (in advertising) acts like a drug for many people. “It’s no secret that getting something free feels very good,” he wrote in his book Predictably Irrational. "Zero is an emotional hot button — a source of irrational excitement." This observation is especially relevant in today’s economic climate. You need to appeal to your customers’ emotion and impulse by offering a special incentive to motivate them to action. The value propositions that attracted customers last year, simply aren’t enough today. Free offers appeal to these emotions. FREE
Gas: $50 Value/ $10 Certificate
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Remember to ask about the FREE GIFT with your next purchase!
FREE GAS is undoubtedly the most popular promotion of the last 2 months. It is being offered for insurance quotes, taking test drives, completing new account applications, and signing up for newsletters!
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