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Volume
2, Number 7
August 2008 Quick
links
Special
Promotional Offer  Company
Mpell Solutions For Sales Support: For Marketing Support: For Redemption Support:
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This Issue:
Rather than pinching pennies as consumers rein in spending, some retailers are plowing money into standing out from the crowd, hoping to grab market share and emerge from the economy's slump in better shape than their rivals.
Some, like home-improvement giant Home Depot Inc., are sprucing up their stores and investing more in customer service. Others, like discounter Wal-Mart Stores Inc. and consumer-electronics specialist Best Buy Co., are touting their commitment to low prices or promoting special deals to help strapped consumers stretch their dollars. Their strategies are built at least partly on the premise that shoppers typically are creatures of habit and that the economy's doldrums offer an opportunity to change those habits as households try to economize. Moreover, Wall Street tends to put less pressure on retailers to perform when the economy is weak, which can give them room to finance strategic investments. This observation is especially relevant in today’s economic climate. You need to appeal to your customers’ emotion and impulse by offering a special incentive to motivate them to action. The value propositions that previously attracted customers, simply aren’t enough in today’s environment. Back to School Special: $25 Value/ $10 Certificate
Labor Day Special iPod BoomBox: $90 Value/ $25 Certificate Remember to ask about the FREE GIFT with your next purchase!
FREE GAS is undoubtedly the most popular promotion of the last 2 months. It is being offered for insurance quotes, taking test drives, completing new account applications, and signing up for newsletters!
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