Volume 2, Number 10
November 2008


Quick links
Special Promotional Offer
Company

Mpell Solutions
1330 Specialty Dr Suite B
Vista, CA 92081

For Sales Support:
760.727.9600 x225
sales@mpellsolutions.com

For Marketing Support:
760.727.9600 x225
marketing@mpellsolutions.com

For Redemption Support:
800.450.1575
support@mpellsolutions.com

 

 
 
In This Issue:
 
 
 
 
1. Latest Promotional News
The fourth quarter holiday shopping season represents the busiest and most important time of the year for retailers online and offline.  With Americans shopping online more than ever, it is important to know both what draws in consumers as well as what differentiates one website from another. Beyond the obvious requirement of having competitive prices, consumers use sites with more compelling online images and  over 50% of shoppers say coupons and incentives are “extremely important” when making their purchasing decision.
 
  • 2008 Holiday online sales projected to increase 10% to $32 billion
  • There are 200 million Internet users in the U.S.  Over 50% of these are daily users with broadband connections.
  • Interestingly, 49 percent of holiday gift spending among U.S. Internet users will occur online, compared with just 44 percent in stores, the first time the Internet will surpass stores as the preferred channel for holiday gifts. 
With convenience and cost savings on the minds of the consumer, online shopping continues to grow rapidly.  The successful retailer will differentiate their business by appealing to customers’ emotions and impulses, often by offering special incentives to motivate them to action. 
 
2. Our Hottest Incentives
Apple iPod shuffle: $50 Value/ $10 Certificate
Grocery Rebate: $50 Value/ $10 Certificate
    
Remember to ask about the FREE GIFT with your next purchase! 
 
CONTACT US TO LEARN MORE: 
info@mpellsolutions.com
760-727-9600 x225 
 
3. Ideas by Industry from our Clients
We’ve noticed that special incentives and promotions are taking a more dominant position in print, online, and media creative.  The urgency for a truly compelling call to action is increasing in this tough economic climate.