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Volume 3, Number 1
February 2009 Quick links
Special Promotional Offer  Company
Mpell Solutions For Sales Support: For Marketing Support: For Redemption Support:
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Ask American consumers of all ages and income levels and they'll tell you their focus is on savings. In a recession economy, consumers are making choices every day about how and where to spend their dollars. Everyone from kids to seniors is looking for ways to save money. As a marketer, your challenge is to increase sales while giving consumers what they want, without cutting into your profitability. That means creating compelling offers that draw customers at a time when many are cutting back on purchases. Rather than across-the-board price cutting which can wreak havoc with your bottom line, use special promotions to draw in customers looking for deals. These can be short-term promotions on everyday items, or you can create a new, special bundle of products or services that will appeal to your target audience and offer that at a tempting price point. Once in your store or on your website, provide incentives for your customers to make additional purchases. One of the critical elements of recession-era marketing is understanding new customer perceptions. Right now some products or services that were previously viewed as everyday staples are seen as luxuries, while others have retained their luxury status. For instance, while gas card incentives have plummeted in effectiveness with the price of oil, grocery incentives have taken over the lead in utility value to the average American. Discover what your unique customer base wants most, that you can provide, and develop special promotions that make your most desirable products or services more desirable by adding a gift with purchase that is itself desirable.
Coupons are again in vogue thanks to the recession. After a decline in popularity over the past decade, two-thirds of shoppers plan more coupon use according to a recent survey. In fact, consumers in the 18-to-34-year-old bracket are the most likely to use coupons in a recession, closely followed by 35-to-54-year-olds. Income doesn't seem to make a significant difference as coupons are attractive to both middle- and lower-income households.
 To learn more about these and other great promotional ideas, visit us at www.mpellsolutions.com , email us at info@mpellsolutions.com or call 760-477-9261 and ask about the free gift with your next purchase. Ideas by Industry from our Clients. We’ve noticed that special incentives and promotions are taking a more dominant position in print, online, and media creative. The urgency for a truly compelling call to action is increasing in this tough economic climate.
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