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Volume 3, Number 6
July 2009 Quick links
Special Promotional Offer  Company
Mpell Solutions For Sales Support: For Marketing Support: For Redemption Support:
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 1. Latest Promotional News Consumers brave enough to pull out their wallets in this economy have grown accustomed to fire sales on every kind of merchandise, from fancy dresses to gas-guzzling cars. As an example, sit-down restaurant chains that blanket the nation are fighting their most intense price war in years. But even as the chains compete to come up with the best deal, some of the analysts who follow them are worried. They fear that, as was the case with merchandise retailers that sold luxury goods for 80 percent off, the restaurants are hurting their long-term prospects by training customers to eat out only when they are offered a bargain. “Like most promotions, the short-term economics are tough, but the long-term payoff comes from highly satisfied guests who become valuable loyal guests, which is critical for the health of our brand and franchisees,” said the CEO of a major restaurant chain. Most executives agree that discounting too deeply can hurt brands in the long-term. At some point, brand value must degrade if you’re saying that your product is only worth half of what it was previously. With promotions from Mpell, you can hold your price points while still offering your customer a competitive and valuable purchase incentive – one that can easily be changed without impacting your brand and pricing. 2. Our Newest Incentives To learn more about these and other great promotional ideas, visit us at www.mpellsolutions.com , email us at info@mpellsolutions.com or call 760-477-9261 and ask about the free gift with your next purchase. 3. Ideas by Industry from our Clients We’ve noticed that special incentives and promotions are taking a more dominant position in print, online, and media creative. The urgency for a truly compelling call to action is increasing in this tough economic climate.
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