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Volume 3, Number 7
August 2009 Quick links
Special Promotional Offer  Company
Mpell Solutions For Sales Support: For Marketing Support: For Redemption Support:
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Marketers of retail Web sites face a basic choice: is it better to spend lots of money on ads that show up alongside results on search engines like Google? Or should marketing dollars be spent making a site more likely to show up in the true (or “organic”) results of the search? A new study by an Internet marketing company, suggests that visitors who get to retail sites through sponsored links are more likely to buy than those who click on organic results. They also spend more; the average order of a paid linker was $11 higher, at $117.06, making the average value of customer entering via a paid search link 75% higher than through a standard search link. The CEO of the Internet marketing company speculated that human shoppers might be turned off by the tricks that make a site show up higher in Google rankings. In particular, Google’s Web trawling software is lured by pages with lots of material. “When we’re optimizing for search engines, content is king,” the CEO said. “But less is more when engaging a visitor.” Using promotions in sponsored links is a proven way to differentiate your offer and increase click-through rates from the most valuable customers.  To learn more about these and other great promotional ideas, visit us at www.mpellsolutions.com , email us at marketing@mpellsolutions.com or call 760-477-9261 and ask about the free gift with your next purchase. We’ve noticed that special incentives and promotions are taking a more dominant position in print, online, and media creative. The urgency for a truly compelling call to action is increasing in this tough economic climate.
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Mpell Solutions delivers high impact promotions to leaders in consumer industries such as banking and insurance, hospitality, entertainment, telecommunications, home services and furnishings. Mpell is a BBB Accredited Business with an A rating and also ranked as one of the 500 fastest growing private companies by Inc. magazine. For more information, visit us at www.mpell.com