|
Volume 3, Number 8
September 2009 Quick links
Special Promotional Offer  Company
Mpell Solutions For Sales Support: For Marketing Support: For Redemption Support:
|  In This Issue:
 1. Latest Promotional News When was the last time you chose your wireless service because you got a free phone? How about the last time you chose your television service because you got a free DVR? Maybe the free financing on the bedroom furniture got your attention? If you’re like most people, it’s been a long time since those promotions had any impact on your purchase decision. Those promotional offers have simply become part of the bundle you now expect when you subscribe to a wireless phone or television service or buy furniture. According to Kent Dorfman, Marketing VP of a Fortune 500 firm, “The longer a promotion runs, the less effective it becomes. Since consumer interests and expectations are constantly changing, you need to change with them. Rotating promotions is one way to do that.”
When promotions are only offered for a limited time, it creates a sense of urgency with the buyer and motivates them to take action. When promotions are ongoing, the opposite occurs. Discounted prices are the classic example of an overused and underperforming promotional tool.
Karl Spackler, an executive at a large advertising agency, agrees “For years, discounts have been the primary promotional tool used in consumer businesses. Unfortunately, only the consumer wins a price war: The damage to your brand, not to mention your bottom line, might never recover. That is why gifts with purchase have become such a powerful promotional tool over the last several years.”
Mpell enables its partners to quickly and seamlessly rotate promotional offers. Choose from hundreds of incentives including the latest in consumer electronics, gift cards, and cash-back programs.
2. Our Newest Incentives To learn more about these and other great promotional ideas, visit us at www.mpellsolutions.com , email us at marketing@mpellsolutions.com or call 760-477-9261 and ask about the free gift with your next purchase. 3. Ideas by Industry from our Clients We’ve noticed that special incentives and promotions are taking a more dominant position in print, online, and media creative. The urgency for a truly compelling call to action is increasing in this tough economic climate.
 |
Mpell Solutions delivers high impact promotions to leaders in consumer industries such as banking and insurance, hospitality, entertainment, telecommunications, home services and furnishings. Mpell is a BBB Accredited Business with an A rating and also ranked as one of the 500 fastest growing private companies by Inc. magazine. For more information, visit us at www.mpell.com