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Volume 3, Number 9
October 2009 Quick links
Special Promotional Offer  Company
Mpell Solutions For Sales Support: For Marketing Support: For Redemption Support:
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To Attract a Buyer, Make the Deal Irresistible Given the relentlessly dismal retail sales numbers, consumers seem to have locked away their wallets and hid the key. But some recent promotions show that shoppers will still chase a bargain, particularly one that seems unlikely to be repeated anytime soon.
That has not been the case with retailers, where consumers have held off spending for months, betting that a 40-percent-off sale was just a warm-up for an inevitable 50 percent sale. To overcome the newfound patience of consumers, many retailers are trying to spur impromptu buying by putting definitive time limits on sale items or offering special gifts with purchase. The tactic has resonated, especially with upper-middle-class to upper-class consumers. Donald R. Grimes, an economist and senior research associate at the Institute for Research on Labor, Employment and the Economy at the University of Michigan, said many of these buyers sat out the recession, because they were either nervous about the economy or because they did not want to appear ostentatious. But their confidence is slowly returning. “Now, they feel, ‘I’ve made it through,’ ” Mr. Grimes said. “They’re definitely looking for deals.” Still, a broader recovery depends on the willingness of less-flush consumers to buy, and Professor Grimes said he did not envision a return to the kind of impulsive spending that seemed commonplace earlier this decade. Mpell enables its partners to offer irresistible promotions and to rotate those offers quickly and seamlessly. Choose from hundreds of incentives including the latest in consumer electronics, gift cards, and cash-back programs.  To learn more about these and other great promotional ideas, visit us at www.mpellsolutions.com , email us at marketing@mpellsolutions.com or call 760-477-9261 and ask about the free gift with your next purchase. We’ve noticed that special incentives and promotions are taking a more dominant position in print, online, and media creative. The urgency for a truly compelling call to action is increasing in this tough economic climate.
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Mpell Solutions delivers high impact promotions to leaders in consumer industries such as banking and insurance, hospitality, entertainment, telecommunications, home services and furnishings. Mpell is a BBB Accredited Business with an A rating and also ranked as one of the 500 fastest growing private companies by Inc. magazine. For more information, visit us at www.mpell.com