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Volume 3, Number 10
November 2009 Quick links
Special Promotional Offer  Company
Mpell Solutions For Sales Support: For Marketing Support: For Redemption Support:
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We need more customers! And who doesn’t? The first step, of course, is getting a prospective customer’s attention. Cal Naughton Jr, a senior executive for a large consumer packaged goods marketer, agrees, “We are in a dog fight for the attention of each and every consumer. Special incentives are the core vehicle we are using to capture that attention.”
While sales incentives are directly attached to a sale, lead generation incentives are typically attached to collecting contact information from an interested customer. Because volumes are high and sales conversions are volatile, you need to maintain tight control of the cost per lead. Since many consumer marketing companies spend between 10-20% of revenue on sales promotions, the corresponding cost per qualified lead will often be 20-30% of that sales promotion spending.
By most accounts, the Car Allowance Rebate System (a.k.a. Cash for Clunkers or C4C Program) was the most effective lead generation and sales incentive program this year. Of course, it will be tough to get the federal government to sponsor this type of program in every industry, but you can always lobby your congressman.
Eric Stratton, a vice president at a global advertising agency, believes that special incentives are both the best mechanism to protect pricing and the best tool to use during tough economic times. “Most, if not all, of my clients are using special incentives to stimulate demand and differentiate themselves from their competitors. 2010 isn’t looking any different.”
Mpell enables its customers to offer killer incentives and to rotate those incentive offers quickly and seamlessly. Choose from hundreds of incentives including the latest in consumer electronics, gift cards, and cash-back programs.
 To learn more about these and other great promotional ideas, visit us at www.mpellsolutions.com , email us at marketing@mpellsolutions.com or call 760-477-9261 and ask about the free gift with your next purchase.  We’ve noticed that special incentives and promotions are taking a more dominant position in print, online, and media creative. The urgency for a truly compelling call to action is increasing in this tough economic climate.
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Mpell Solutions delivers high impact promotions to leaders in consumer industries such as banking and insurance, hospitality, entertainment, telecommunications, home services and furnishings. Mpell is a BBB Accredited Business with an A rating and also ranked as one of the 500 fastest growing private companies by Inc. magazine. For more information, visit us at www.mpell.com