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Volume 4, Number 1
January 2010 Quick links
Special Promotional Offer  Company
Mpell Solutions For Sales Support: For Marketing Support: For Redemption Support:
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Happy New Year - the recession is finally over! Well, not exactly. But there were some bright spots this holiday season: Overall retail sales jumped over 3% from last year’s holiday season. Consumer spending hit $27 billion with over a 15% increase in online sales including over $900 million on December 15th alone!
What was the reason for this boost in sales? Research from ShopLocal has shown that retailers relied on attractive promotions early and often. Many retailers launched their promotional campaigns more than two weeks earlier than last year and sustained the offers more than a week after black Friday. Frank Powell, President of major online retailer agrees, “Promotions not only saved our holiday sales, they allowed us to gain significant market share in a tough economy.” The National Retail Federation found that 55% of adults hoped to receive gift cards. For the first time ever, e-Books out sold paper books. The continued demand for iPods and GPS units along with consumer electronics as a whole rounded out the Top 10 list. What can we take from this booming holiday season? Rod Kimble, a senior executive at a large advertising agency says it’s simple, “Customers will respond to a call to action. Offer a compelling incentive and your customer’s will react.” By leveraging the emotional value of gift cards and hot consumer electronics, you can motivate your customers to respond to your advertising and follow through with purchases. Mpell enables its customers to offer killer incentives and to rotate those incentive offers quickly and seamlessly. Choose from hundreds of incentives including the latest in consumer electronics, gift cards, and cash-back programs.  To learn more about these and other great lead generation ideas, visit us at www.mpell.com , email us at marketing@mpellsolutions.com or call us at 760-477-9261.  We’ve noticed that special incentives and promotions are taking a more dominant position in print, online, and media creative. The urgency for a truly compelling call to action is increasing in this tough economic climate.
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Mpell Solutions delivers high impact promotions to leaders in consumer industries such as banking and insurance, hospitality, entertainment, telecommunications, home services and furnishings. Mpell is a BBB Accredited Business with an A rating and also ranked as one of the 500 fastest growing private companies by Inc. magazine. For more information, visit us at www.mpell.com